A “counter problem”
We don’t see the world the same way as our customers do
Change your worldview
We don’t see the world the same way as our customers do
Many years ago, when I was a university student, I temporarily worked in a supermarket as a loader. I had never seen a retail facility from the inside before, and several days after I started working, I noticed that my views began to change. Before that, when I had been only a client, I had believed that customers are kings and that employees should always keep them satisfied at any rate. But, looking at the situation from the opposite side of the counter, I saw that the employees worked hard, whereas customers were at times rude, and their demands sometimes were unfair. Then I learned that people’s points of view depend pretty much on the side from which they look at the scene.
A strategic workshop failure
The worst-case scenario for a strategic workshop is when everyone was engaged, a group worked hard but didn’t bring any practical outcome regarding new product ideas or fresh customers’ values. If it happens,…